Author: irisl

Adding Mapbox support to your store locator

We’re happy to announce that we started supporting another mapping provider (Mapbox) in addition to Google Maps. 

Many of you might recently struggled with creating Google Maps API key and were quite concerned about additional costs from Google.  We have added Mapbox as it has very simple account creation procedure, doesn’t require your billing info and will help you to avoid additional costs, as Mapbox gives you more generous map usage free quota per month than Google. 

Let’s compare:  

First, worth to mention that map services normally track your map activities by these two events: map load and geocoding 

Map load event happens each time when a visitor lands on your locator page.

Geocoding  – it’s an address conversion to lat/lng and it happens each time when a user runs a search against your map. 

Ok, now let’s look at usage quota offered by Google and Mapbox 

  • Google – gives you 200 $ monthly credit, which is equivalent to 28 000 map views or geocoding requests ; above quota $7 / 1000 map views , $5 / 1000  geocoding requests
  • Mapbox – 50 000 map views , 50 000 geocoding requests ; above quota $0.50 / 1000 events (map views or geocoding)

What does it mean in real life ? Let’s take an imaginary site with store locator installed on one if its pages. Let’s say it’s a high traffic page and has 20 000 visitors per months and imagine that each user runs 2 searches when he/she’s on the page. So, 20 000 map views and 40 000 geocoding requests

Time to count a bit! 


Google : 20 000 map views / 1000 * 7$ + 40 000 geocoding requests / * 5$ = 340 $ – 200 $ = 140$ / mo

Mapbox : 20 000 map views + 40 000 geocoding requests – 50 000 (free quota) = 10 000 / 1000 * 0.5$ = 5$ / mo

As you can see Mapbox is way cheaper than Google, although per our analysis 95% of our users fit into Google Maps free monthly credit and don’t have any additional costs. But if you’re running a high traffic site you’ll be able to decrease your costs significantly with a simple switch to Mapbox map provider from your Storemapper account settings here

Job Posting: is looking for a Technical Support Hero

We’re looking for a technical support star to join our growing team. Please, check out job description below:

About Us is a store locator solution for e-commerce and Multi-Location businesses. We provide three basics features to our clients: a store locator widget they can embed on their website with no coding required, an app for uploading/cleaning and managing their retail location data, and tools to track and analyze search data to plan their retail location strategy.

We are a fully remote team so you can work from anywhere and are super flexible on hours. The Storemapper team is friendly and ready to share our knowledge with you, while providing all needed tools and support to ensure your success.

Role Description:

This role is primarily about providing great customer support, but you may get questions that require some basic front-end technical knowledge. You need to know how a web page works, what is HTML & CSS.

Working Hours:

20 hours per week (Monday – Friday, 4 hours per day during 9a – 5p US Eastern Time ) You can spread your hours across the day at your convenience. One rule is to have morning and afternoon-evening shifts available to ensure tickets are handled efficiently, regardless of the time they hit the support desk.


The primary responsibility is to resolve how-to & basic technical support tickets from our customers. Storemapper has a long reputation for excellent and friendly customer support. Most of the customers questions will be about how to use our store locator app. We have extensive internal documentation and processes to help you learn the app, (inside and out).

Our business also involves adding a widget to the customer’s website so around 25% of the customer support tickets may involve help resolving CSS errors on their site. Some degree of front-end development knowledge is required here. If you know how a web page works, HTML & CSS mainly, then you should be fine.

In addition you may be asked to do the following:

    • Raise bugs against dev team in Trello and test fixes as they go live;
    • Add small how-to articles & FAQs to our support portal;
    • Reporting: Fill into bi-weekly/monthly reports on the support work done.

Other Info:

We’re looking for problem-solving minds, people with excellent communication skills and willingness to learn.

Support is done exclusively via Intercom email/chat so no phone calls are required at that point of time, but may be added in future.

Please submit your resume and hourly rates desired to

Looking forward to welcoming you in our team!


New mobile theme with map fixed on top

We re-thought our mobile theme and based on your feedback decided to change its layout.

Many of you were upset about our sliding map , which wasn’t visible until you click on ‘View on map’ link in the store details. We thought it was a great idea at first, but things change and we change. Plus, you know best what’s better for your end users and what makes them locate your businesses faster.

So we got rid of sliding map and made it fixed on top, for good.


Let us know at if that helped your businesses and how. We love success stories 🙂

PS: You can still disable our default mobile theme if you don’t like it. In account basic settings – set option ‘Use mobile view/responsive design’ to ‘No’

Feature announcement: Enhanced Bulk Uploader is on its way

We’ve been observing how hard sometimes it was for you to work with our bulk uploader. Converting the file using the template that Storemapper supports sometimes could be a daunting task, especially when you receive your locations data in absolutely different format. That certainly takes your time and drives you away from your primary goal – get your locations on the map and as quickly as possible.

We hear you and we are delighted to announce, that new version of bulk upload is on its way and it’s aimed to make your life much easier. We are no longer asking you to add specific columns in the file and follow our format. We still support only .csv , but you can now upload your files with their original format and just map your own columns to Storemapper fields.

We also added the ability of loading split addresses.  Before we asked you to merge them into one column using excel formula.

Uploader wizard will guide you through the whole process, making upload a matter of several clicks.

You’ll still be able to use previous version of bulk upload if you’re an old-school type of person 🙂

Stay tuned and you’ll see a notification in your dashboard once enhanced bulk upload is live.


Changes to search autocomplete feature

This week we’re deploying a change to search autocomplete feature – a drop down with address suggestions that appears when you start typing in the search field.

Following Google Maps Platform announcement after analyzing the impact, we found that exactly this feature might potentially bring unexpected costs to our clients and here’s why.

Autocomplete is offered within  Google Places API  and set up in a way that each time you press a key in the search field it sends a request to Google to get a list of predictions. For example: if you type 10012 in the search field it will do 5 calls to Google and if you do a mistake and press backspace at some point , it will also cause a call.  Google says that in average one search does around 8 calls to Places API. They count each of these calls using your Google API Key and if you have a large number of searches on your map you may start paying to Google if you overcome free quota.  You can read detailed explanation on Google APIs usage and billing here .

We’re rolling out a change to optimize it a bit and decrease the number of calls to Google done by user manual searches. Autocomplete feature will now start giving you predictions after specific number of characters typed (at the moment 4), so don’t be surprised if you don’t see predictions straight away and continue typing.

It’s not a silver bullet and just eliminates a number of non-necessary calls, decreasing your Places API usage in half. You may still want to disable Autocomplete completely. You can do this from your account settings – ‘Enable autocomplete on search box’ set to ‘No’

Do not hesitate to contact us at in case you have any questions.









Storemapper’s Plan for GDPR Compliance

On May 25th, 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect.

Here at Storemapper, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority.

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Announcement: Google Maps Platform & how does that affect your store locator

Many of you have recently received an email from Google introducing new Google Maps Platform. As of May 02, 2018 Google announced  a massive change in their Google Maps product, aiming to simplify the customer experience, by reorganizing their API products,  adding a single priced plan with “pay-as-you-go” billing, single console and many more. On another side of this change is a significant price increase, which is one of the main concerns we’re getting now in the requests coming from our users.  Let’s try to address them.

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