Author: ttringas

Update: Powerful and Actionable Store Locator Analytics

The main reason store locators are such a valuable tool for brands is that when a customers searches they have a very high purchase intent. They are using your store locator to find where to buy your products in real life which typically means they are very likely to purchase very soon. With Storemapper we try to make it that process as frictionless as possible so you get the largest number of in-store sales. But the data on how customers are using your store locator is also super valuable. In many ways it could be more valuable even than your normal website analytics or surveys because the purchase intent is so high. There is a very strong signal-to-noise ratio. Storemapper automatically captures usage analytics for your store locator. We have just launched some major improvements to our analytics view inside the Storemapper app (with more improvements on the way).

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Job Posting: Front-End Developer

We’re looking to add a front-end developer to the team. Here’s what we are looking for:

Javascript Development

Storemapper is an embeddable store locator app. Customers use our app (on our website) to upload, clean and geocode their store location data and embed our code snippet to render a store locator on their site. We are looking for a developer to lead development and maintenance of the Storemapper embedded Javascript app.

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Google Maps now requires an API key for your store locator

A quick an important update from Google Maps here. As of June 22, 2016 Google Maps announced it will start requiring that you create an API key with your Google account and include that key on all pages on your website that use Google Maps. This includes the page where you have installed Storemapper so there is some action required.

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Storemapper Business Update: Q1 2016

It’s been just over a year since my last Storemapper update. Sorry! In early 2015 I set out two priorities: hire two great people to take the lead on product development and customer support and to scale back my required hours towards a 4 Hour Work Week type of business. The plan was to build a team that could keep the product evolving and customers happy without me being involved every single day. Both efforts went pretty well, with a few big caveats, and I’m excited about where Storemapper is today and where things are headed.

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New Feature: Automatically Import Store Locator Data with Automations

We are excited to announce a hotly requested feature: Data Automations. You can have store data automatically pushed to your Storemapper store locator without lifting a finger. We’ve built out an API and can accept data from a variety of other apps and data sources with more being added all the time. Here are just a few examples of integrations that can be used to automatically add data to Storemapper.

  • When a new Shopify customer is tagged “wholesale” (or any other tag) automatically add them to Storemapper
  • When a new Lead is created in Salesforce, add data to Storemapper
  • When customer data is added to an existing Google Doc, reformat the fields and add to Storemapper
  • Parse customer data from a formatted email (like invoices or receipts) and add to Storemapper.

For each integration we will do a free customized setup to match your workflow. However because of the setup and ongoing maintenance, Automations will only be available on a new $79/month plan.

If you would like to setup Automations:   Ask us in the chat.

 

Popular Feature: Facebook Pages Store Locator

Did you know that you can add a Storemapper store locator to your Facebook Page. It takes about 30 seconds and a few clicks to automatically add a copy of your existing store locator to a tab on your Page. Check out these awesome examples of our customers in action and click the images to see them live.

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