Author: ttringas

Update: Powerful and Actionable Store Locator Analytics

The main reason store locators are such a valuable tool for brands is that when a customers searches they have a very high purchase intent. They are using your store locator to find where to buy your products in real life which typically means they are very likely to purchase very soon. With Storemapper we try to make it that process as frictionless as possible so you get the largest number of in-store sales. But the data on how customers are using your store locator is also super valuable. In many ways it could be more valuable even than your normal website analytics or surveys because the purchase intent is so high. There is a very strong signal-to-noise ratio. Storemapper automatically captures usage analytics for your store locator. We have just launched some major improvements to our analytics view inside the Storemapper app (with more improvements on the way).

Right now you can answer key business questions like:

How often do we have a location nearby for our customers? Should we expand our distribution?

Where are our most popular in-store locations? Should we allocate more inventory there?

Where are customers searching, but not finding a store? Should we open distribution in that area?


Analytics are available to all users on the Premium plan. Why not take a look at yours now.

If you’re not on Premium maybe now is the time to take the plunge. You can always downgrade if it’s not for you.

Key metrics and heat map

When you first login to your analytics you’ll some key metrics like: total searches in the last 30 days, the percentage of those searches that came from mobile GPS (where we used their location to run the search) and how many searches were unsuccessful in finding a store near their location (within the desired search radius). We’ll dig in to that last metric more in the section below.

You’ll also see a heatmap of where most searches are happening which should be a helpful indicator of where in-store demand for your products are concentrated.

Dig in to the data

Below the map you’ll find several powerful tools to dig into the data. You can sift through the raw data yourself to get a sense of the searches.

  1. Update the date range (by default set to the previous 30 days) to dig into specific marketing cycles. If the date range returns too many results to be analyzed in the browser you can automatically get the raw data emailed to you for those dates.
  2. This one is really powerful. You can filter both the raw data and the map to only show searches where no store was found within the given search radius. This is a great to find unmet demand. When we first rolled out this feature one customer had no idea they were getting huge online traffic in Switzerland and Australia but had zero retailers there. They’ve since prioritized those markets for expansion.
  3. All the raw data is entirely searchable.
  4. Download the data yourself for offline analysis.

Download and analyze in a spreadsheet

If our built-in tools don’t go far enough you can always download the data yourself and analyze it in Excel or Google Docs. Selected filters and date ranges will be reflected in the CSV file. If the date range is too massive you’ll see a prompt with an option to have the raw data emailed to you directly.

What more do you want to see here?

We’re always looking for more powerful ways to turn your store locator into actionable business insights. Please send us your suggestions for  what else we can do to make this more useful to your business (use the chat tool right now if you’ve got some ideas).

Job Posting: Front-End Developer

We’re looking to add a front-end developer to the team. Here’s what we are looking for:

Javascript Development

Storemapper is an embeddable store locator app. Customers use our app (on our website) to upload, clean and geocode their store location data and embed our code snippet to render a store locator on their site. We are looking for a developer to lead development and maintenance of the Storemapper embedded Javascript app.

This is third-party Javascript which loads and runs on our customers’ site. We are mostly using plain JS + jQuery, no fancy frameworks. You’ll need to think through “defensive” code since we don’t have control over the environment.

Obviously a big part of the app is working with the Google Maps JS API. Track new features and suggest how they can integrate into our app (examples street view, turn by turn directions…). Any previous experience with Google Maps is helpful.

The widget code could use a some refactoring for performance and clarity as well.

Responsive design

Our store locator is embedded on clients’ websites so it needs to look great. It is embedded as plain HTML so CSS on the client site, our default CSS and any custom user-specified CSS will all need to be juggled.

Defensive and clever CSS hacking is often required (including liberal use of !important). We are looking for improvements in the overall responsive design as well as creating some new themes (typography, color, map styles) and layout options.

We are looking for someone with a good eye for design and user experience to help continually improve the end result.


This is not a full-time position but we are otherwise very flexible on time requirements. We have a backlog of work to crank now through plus ongoing needs. We are an easy-going remote team using Asana and Slack to communicate and stay sane.

I’m the business owner and original developer of the product so you’ll always get sensible scopes with reasonable expectations.

To apply please send an email to with:

  • Your portfolio or personal website
  • Any examples of client work you can share
  • Your Github profile
  • Take a look at our demo on desktop and mobile. Send three suggestions for improving the design, user experience or recommendations that customers might like. Use whatever medium makes the most sense for you: screenshots, mockups, screencast, etc.

Google Maps now requires an API key for your store locator

A quick an important update from Google Maps here. As of June 22, 2016 Google Maps announced it will start requiring that you create an API key with your Google account and include that key on all pages on your website that use Google Maps. This includes the page where you have installed Storemapper so there is some action required.

For existing Storemapper customers: your store locator will still work fine for now, however not having an API key may affect your store locator’s ability to work in the future. At this point it’s not clear how that could change so the best thing to do is go ahead grab a key. It’s not urgent but something you should definitely put on your todo list.

For new Storemapper customers: you will most likely need an API key. It is possible that Storemapper will work on your domain if you have previously used Google Maps on it before but it would be an unstable situation and the best bet is again to get a key.

Note: this will affect all store locator apps that are operating within the bounds of Google’s terms and conditions equally.

Fortunately it is pretty painless. You can follow this guide to get a key and include it with your store locator. The steps are basically (1) log in with Google and generate a key (2) copy it over into Storemapper and (3) grab your Storemapper embed code from the app and update the embed code on your site… that’s annoying we know and we try very very hard to make sure you don’t ever have to change your embed code but in this case it’s unavoidable.

For the curious, we have added a lengthier post explaining a bit more about how all this interacts with the various Google Maps terms and licenses on the support site here.

As always let us know if you have any questions.

Storemapper Business Update: Q1 2016

It’s been just over a year since my last Storemapper update. Sorry! In early 2015 I set out two priorities: hire two great people to take the lead on product development and customer support and to scale back my required hours towards a 4 Hour Work Week type of business. The plan was to build a team that could keep the product evolving and customers happy without me being involved every single day. Both efforts went pretty well, with a few big caveats, and I’m excited about where Storemapper is today and where things are headed.

Financial Metrics

First, the metrics update. Sadly I had to take down our public metrics dashboard (more about that here) but I’ll try to make regular detailed updates here in the blog. Storemapper’s current monthly recurring revenue is just shy of $18,000/month (MRR) or about $215,000 in annual recurring revenue (ARR). That’s just a bit over doubling in a year. Not a hockey stick, but really not bad at all for a Micro-SaaS or “internet small business” as a I sometimes describe it.

Continue Reading…

New Feature: Automatically Import Store Locator Data with Automations

We are excited to announce a hotly requested feature: Data Automations. You can have store data automatically pushed to your Storemapper store locator without lifting a finger. We’ve built out an API and can accept data from a variety of other apps and data sources with more being added all the time. Here are just a few examples of integrations that can be used to automatically add data to Storemapper.

  • When a new Shopify customer is tagged “wholesale” (or any other tag) automatically add them to Storemapper
  • When a new Lead is created in Salesforce, add data to Storemapper
  • When customer data is added to an existing Google Doc, reformat the fields and add to Storemapper
  • Parse customer data from a formatted email (like invoices or receipts) and add to Storemapper.

For each integration we will do a free customized setup to match your workflow. However because of the setup and ongoing maintenance, Automations will only be available on a new $59/month plan.

If you would like to setup Automations: Ask us in the chat.


Popular Feature: Facebook Pages Store Locator

Did you know that you can add a Storemapper store locator to your Facebook Page. It takes about 30 seconds and a few clicks to automatically add a copy of your existing store locator to a tab on your Page. Check out these awesome examples of our customers in action and click the images to see them live.

Blunt Umbrellas Facebook Store Locator


Flymen Fishing Facebook Store Locator

If you’re already a Premium Storemapper customer, head here to install on Facebook.

Otherwise sign up for a free trial today