Category: Store Locator Features

Adding Mapbox support to your store locator

We’re happy to announce that we started supporting another mapping provider (Mapbox) in addition to Google Maps. 

Many of you might recently struggled with creating Google Maps API key and were quite concerned about additional costs from Google.  We have added Mapbox as it has very simple account creation procedure, doesn’t require your billing info and will help you to avoid additional costs, as Mapbox gives you more generous map usage free quota per month than Google. 

Let’s compare:  

First, worth to mention that map services normally track your map activities by these two events: map load and geocoding 

Map load event happens each time when a visitor lands on your locator page.

Geocoding  – it’s an address conversion to lat/lng and it happens each time when a user runs a search against your map. 

Ok, now let’s look at usage quota offered by Google and Mapbox 

  • Google – gives you 200 $ monthly credit, which is equivalent to 28 000 map views or geocoding requests ; above quota $7 / 1000 map views , $5 / 1000  geocoding requests
  • Mapbox – 50 000 map views , 50 000 geocoding requests ; above quota $0.50 / 1000 events (map views or geocoding)

What does it mean in real life ? Let’s take an imaginary site with store locator installed on one if its pages. Let’s say it’s a high traffic page and has 20 000 visitors per months and imagine that each user runs 2 searches when he/she’s on the page. So, 20 000 map views and 40 000 geocoding requests

Time to count a bit! 


Google : 20 000 map views / 1000 * 7$ + 40 000 geocoding requests / * 5$ = 340 $ – 200 $ = 140$ / mo

Mapbox : 20 000 map views + 40 000 geocoding requests – 50 000 (free quota) = 10 000 / 1000 * 0.5$ = 5$ / mo

As you can see Mapbox is way cheaper than Google, although per our analysis 95% of our users fit into Google Maps free monthly credit and don’t have any additional costs. But if you’re running a high traffic site you’ll be able to decrease your costs significantly with a simple switch to Mapbox map provider from your Storemapper account settings here

Feature announcement: Enhanced Bulk Uploader is on its way

We’ve been observing how hard sometimes it was for you to work with our bulk uploader. Converting the file using the template that Storemapper supports sometimes could be a daunting task, especially when you receive your locations data in absolutely different format. That certainly takes your time and drives you away from your primary goal – get your locations on the map and as quickly as possible.

We hear you and we are delighted to announce, that new version of bulk upload is on its way and it’s aimed to make your life much easier. We are no longer asking you to add specific columns in the file and follow our format. We still support only .csv , but you can now upload your files with their original format and just map your own columns to Storemapper fields.

We also added the ability of loading split addresses.  Before we asked you to merge them into one column using excel formula.

Uploader wizard will guide you through the whole process, making upload a matter of several clicks.

You’ll still be able to use previous version of bulk upload if you’re an old-school type of person ūüôā

Stay tuned and you’ll see a notification in your dashboard once enhanced bulk upload is live.


Changes to search autocomplete feature

This week we’re deploying a change to search autocomplete feature – a drop down with address suggestions that appears when you start typing in the search field.

Following Google Maps Platform announcement after analyzing the impact, we found that exactly this feature might potentially bring unexpected costs to our clients and here’s why.

Autocomplete is offered within  Google Places API  and set up in a way that each time you press a key in the search field it sends a request to Google to get a list of predictions. For example: if you type 10012 in the search field it will do 5 calls to Google and if you do a mistake and press backspace at some point , it will also cause a call.  Google says that in average one search does around 8 calls to Places API. They count each of these calls using your Google API Key and if you have a large number of searches on your map you may start paying to Google if you overcome free quota.  You can read detailed explanation on Google APIs usage and billing here .

We’re rolling out a change to optimize it a bit and decrease the number of calls to Google done by user manual searches. Autocomplete feature will now start giving you predictions after specific number of characters typed (at the moment 4), so don’t be surprised if you don’t see predictions straight away and continue typing.

It’s not a silver bullet and just eliminates a number of non-necessary calls, decreasing your Places API usage in half. You may still want to disable Autocomplete completely. You can do this from your account settings – ‘Enable autocomplete on search box’ set to ‘No’

Do not hesitate to contact us at in case you have any questions.









Update: Powerful and Actionable Store Locator Analytics

The main reason store locators are such a valuable tool for brands is that when a customers searches they have a very high purchase intent. They are using your store locator to find where to buy your products in real life which typically means they are very likely to purchase very soon. With Storemapper we try to make it that process as frictionless as possible so you get the largest number of in-store sales. But the data on how customers are using your store locator is also super valuable. In many ways it could be more valuable even than your normal website analytics or surveys because the purchase intent is so high. There is a very strong signal-to-noise ratio. Storemapper automatically captures usage analytics for your store locator. We have just launched some major improvements to our analytics view inside the Storemapper app (with more improvements on the way).

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New Feature: Automatically Import Store Locator Data with Automations

We are excited to announce a hotly requested feature: Data Automations.¬†You can have store data automatically pushed to your Storemapper store locator without lifting a finger. We’ve built out an API and can accept data from a variety of other apps and data sources with more being added all the time.¬†Here are just a few examples of integrations that can be used to automatically add data to Storemapper.

  • When a new Shopify customer is tagged “wholesale” (or any other tag) automatically add them to Storemapper
  • When a new Lead is created in Salesforce, add data to Storemapper
  • When customer data is¬†added to an existing Google Doc, reformat the fields and add to Storemapper
  • Parse customer data from a formatted email (like invoices or receipts) and add to Storemapper.

For each integration we will do a free customized setup to match your workflow. However because of the setup and ongoing maintenance, Automations will only be available on a new $79/month plan.

If you would like to setup Automations:   Ask us in the chat.


Popular Feature: Facebook Pages Store Locator

Did you know that you can add a Storemapper store locator to your Facebook Page. It takes about 30 seconds and a few clicks to automatically add a copy of your existing store locator to a tab on your Page. Check out these awesome examples of our customers in action and click the images to see them live.

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