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How to add a Google Maps API key to your store locator

Google Maps API key is a unique identifier, that is required for all websites that use Google Maps API.

Storemapper works with the Google Maps API to ensure your customers get the best possible map experience so you’ll need to get an API key. The good news is that is free, takes just a few minutes and requires no coding. Here are the steps to registering a new Google Maps API key.

Create Google API Key

Step 1: Open this page in Google and press ‘Get Started’.

Step 2: Sign in using your Google account. If you don’t have one, you’ll have to create it to proceed further.

Step 3: In the opened window you’ll be asked which API’s to enable. Check all three boxes.

Step 4: Select your existing project or click on ‘Create a new project‘ and enter the project name.


Step 5: Enable Billing by clicking on ‘CREATE BILLING ACCOUNT‘.

To note: As of June 11th, 2018 Google will require all map users enable billing account with them. They still will provide free usage quota, which in most cases will be more than enough for your business. However, if you exceed it, first, Google won’t be billing you without notification, second –  you can set up your budget threshold and billing alerts, that will notify you in case you’re getting closer to it. Check this article to learn how to create a budget and set up billing alerts.

Step 6: Name your billing account and press ‘Continue

Step 7: In the opened form enter your business information and add a payment card to your account

Step 8: Now we need to create an API Key. Click here 

Step 9: Click on ‘Create credentials’ -> ‘API key’

Step 10: Yahoo! Your key has been generated! Copy it, we’ll have to add it to your Storemapper account in the next step.

OPTIONAL BUT A GOOD IDEA: You may want to limit your API key to just your site. Click to ‘RESTRICT KEY’, in the restrictions area choose restriction method (most of our clients are using HTTP referrers). Add *yourwebsite.com/* in the referrers field.

Make sure to copy the asterisks and slashes exactly. If you have multiple domains, add them the same way with commas in between.

Add API key to Storemapper account

Copy & paste created API key to your store locator here in Storemapper.

If you created your account earlier than June 2016  you need to re-embed Storemapper to your page. You can get it from your account dashboard.

You can check installation instructions here

You’re all set now!  Below are optional steps but highly recommended if you want to have more control over your maps usage

Control your Google maps usage and manage costs effectively

For its Google Maps products Google uses pay-as-you-go pricing scheme, which means that its customers pay for what they actually use. More over Google is giving you recurring $200 credit on your billing account each month to offset your usage costs.

We analyzed our clients usage and learned that majority of them fit into  $200 credit and are not exposed to any costs from Google.

However, we suggest you to use the following hints to be safe from unexpected payments.

Hint 1: Calculate your usage and costs.

Use the following article to calculate your usage

How to calculate your costs

Hint 2:  Set up budgeting and billing alerts.

Budgeting is cool feature, that Google provides you to control your billing. You can set up your budget threshold and billing alerts, that will notify you in case you’re getting closer to it. Below article will help you to set up budget and billing alerts.

Set up budget and billing alerts


If you have any questions or issues just contact us at help@storemapper.co

Updated on August 13, 2018

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