Storemapper works with Google Maps on your site to generate your store locator app. A question we get often is “does Google Maps officially approve of this?” The short answer is Yes, but it’s worth explaining in some detail how Storemapper, your store locator, the website where you install your store locator interact with the Google Maps license. It’s a little complicated but hang in there.

First, Storemapper does have an OEM license from Google Maps for our business. They know what we do and generally approve of it and we pay them money for it. Generally what we license from them, and what you get by being our customer, is (1) The ability to use Google’s Geocoding API, through our app, to automatically convert your addresses accurately into the correct map marker location (2) the ability to use various Google Maps tools inside our app at and (3) the ability to pay us money (yay!)… any commercial implementation of Google Maps requires an OEM license.

Second, when you install the Storemapper embed code on your site, the thing that actually renders the maps is called the Google Maps Javascript API. When you add that to your website, along with our code, you are not licensing the Google Maps Javascript API from Storemapper (us). Because that map is on your website, publicly available, and your customer use it freely, it falls under a different (more generous) licensing structure that is ultimately between the website owner and Google.

The main thing to know is that there are actually some usage limits, on how much traffic your store locator page can get that may trigger a need to buy a separate license from Google. As of this blog post that limit was very high, 25,000 map loads per day. If your store locator page will see more than 25,000 hits per day you can reach out to us and we’ll help you understand what’s next.

For 99% of our customers this is not an issue. Even some of our customers with very large brands and high traffic websites do not come close to hitting these limits so for almost every customer there are no additional licensing fees and nothing extra you need to worry about when using your store locator.

Lastly, as of June 22, 2016 announced that in order to use Google Maps on your site you need to get an API key directly from them. The purpose of this is basically to track and enforce that 25,000/day usage limit. In order to use Storemapper it is likely you will need to get one of these keys, although the app may work on some domains without one. You can follow this guide to get a key for free in just a few minutes and add it to your Storemapper account to make sure it gets included in your store locater page’s code.

As you might expect, all of this information is presented to the best of our ability at the time of writing, is not legally binding and should be used for informational purposes only. Please contact us if you have any questions at all.